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After a long and arduous review process, Meta has finally decided to modify its cross-check program, which has been used to protect high-profile figures from being suspended for breaking community guidelines. Now, instead of using the same set of rules for everyone, Meta will use personalized guidelines based on each individual’s importance.
According to Meta CEO Markie Zucker, “We understand that some people are just more important than others. It’s not fair to apply the same rules to regular users and celebrities. That’s why we’re introducing the Celebrity Clause, which allows us to create custom policies for specific people based on their level of fame and influence.”
As expected, this decision has been met with some criticism. Many people are concerned that it will create a two-tier system where celebrities can get away with anything while regular users are held to a higher standard.
But Meta doesn’t seem too worried about that. In fact, they seem to be embracing the idea of a celebrity-dominated platform. To test out their new personalized guidelines, they’ve roped in a few of their most famous users.
Take Kimy Kardash, for instance. Her personalized guidelines allow her to post as many bikini selfies as she wants without fear of being suspended. In fact, Meta has guaranteed her that her bikini selfies will receive boosted engagement to help her maintain high levels of influence.
Or what about Tiwonce? He’s been given the green light to post whatever controversial thing he wants without facing any consequences. Meta has even gone so far as to remove the Report button from his page to prevent anyone from trying to get him suspended.
And let’s not forget Justie Beeber. Meta has promised to protect him at all costs, even if that means looking the other way when he posts memes that glorify drug use.
Some people might argue that this new system is unfair, but Meta is convinced that it’s the best way forward. As a Meta spokesperson put it, “This is what our users want. They don’t want to see their favorite celebrities getting banned for petty things like hate speech or inciting violence. They want to be entertained.”
Only time will tell whether this new approach will pay off for Meta or if it will lead to an even greater divide between the haves and the have-nots. But one thing’s for sure: it’s going to be a wild ride for everyone involved, especially those who are already famous.
