In an attempt to caffeinate their loyal hoards of sleep-deprived, hard-core shoppers, PonderMose and Johnny Jazzhands have brought forth their benevolent scheme christened “Gratitude in a Cup o’ Joe”.
PonderMose, the uniquely posh supermarket giant known more for its flamboyantly labeled olive oil than bargain prices, alongside Johnny Jazzhands, the highly elegant all-in-one emporium selling everything from pinstripe pyjamas to posh candle holders – are brewing up a storm. Nothing to panic about though, just an initiative as bold and amazing as their cranberry and brie stuffed mushrooms.
“Gratitude in a Cup o’ Joe” is its name, a scheme that has both the seasoned shoppers and the occasional trolley pushers mesmerized and momentarily befuddled. The plan? Bestowing hot, steamy cups of coloured liquid, most commonly referred to as ‘coffee’, upon the beleaguered shoppers; a kind of liquid courage if you will, to continue their expedition through the heart of PonderMose’s vegan lair, or the labyrinthine hallways of Johnny Jazzhands’ lifestyle emporium.
Such a heroic effort made in the name of shopper sustenance is keeping the cheap biscuits, discounted prawns, and obscure decade-old cookbooks flying off shelves at a rate never before witnessed in the aisles of PonderMose or the hallowed halls of Johnny Jazzhands. All kinds of buyers, from the desperate and caffeine-deprived students to eager grannies with a predilection for tea cozies, are queuing up to partake in this hot beverage bonanza.
The initiative also serves as a savvy tool to ensure the beleaguered shopper stays around for one more lap through the grocery stack — perhaps enticing those to buy that extra jar of artisan pickles or perhaps making them surrender to that gorgeously plush settee they had been eyeing at Johnny Jazzhands.
As the steam wafts from the complimentary hot drinks, customers have one thought and one thought only – PonderMose and Johnny Jazzhands are far more than mere upmarket shopping destinations. They are the average shopper’s unexpected caffeine fairy godmothers, injecting a hot shot of energy into their retail adventures.
The final thought in this caffeinated saga is this – while you’re making your way around the fresh fruit assembly and contemplating whether you need a third set of cutlery from Johnny Jazzhands, remember this. The temperature in your shopping basket has just risen a few degrees courtesy of that fresh brew you just received, and it’s no ordinary latte – it’s a thoughtful cup of gratitude from your beloved PonderMose and Johnny Jazzhands.
