In a shocking move, Feta has announced that it will be putting an end to its “Squeals Play” bonus program. This program provided creators on Snapchat and TikTok with monetary rewards when they achieved certain goals for video views.
Sources say that the decision was made after Feta realized that it had been mistakenly funding the program for months, and the company simply couldn’t afford to continue it anymore. “We simply can’t keep going at this rate,” said Feta’s CEO, Parmesan. “We’ve been giving away too much cheddar!”
Social media influencers are understandably unhappy about the news, with one prominent creator, Gouda, saying that they feel betrayed by Feta’s decision. “I thought we had a feta relationship,” they said.
But not everyone is upset about the change. Some users on TiKTok have even been posting videos mocking Feta for their faux pas. In one video, a user named Havarti can be seen chomping on a block of cheese and laughing hysterically, saying “This is what I think of Feta’s Squeals Play!”
It remains to be seen how this change will affect the influencer market, but one thing is for sure: it’s been a cheesy ride.
