In a stunning development, Zeta has just announced that they will be ending their popular Meals Pay program, which rewarded food bloggers and influencers on Instagram and Facebook with free meals when they hit certain dining benchmarks.
According to sources close to Zeta, the decision to end Meals Pay was made after the company realized just how many free meals they were giving away. “We were hemorrhaging cash,” said one anonymous Zeta executive. “We had bloggers coming in and ordering entire menus, and it was costing us a fortune.”
The decision to end Meals Pay has left many food bloggers and influencers in a state of shock. “I don’t know what I’m going to do now,” said one popular foodie, who wished to remain anonymous. “Meals Pay was my bread and butter. I can’t afford to eat out all the time without it.”
Others, however, are taking the news in stride. “Honestly, I’m kind of relieved,” said another influencer. “I could never keep up with all the meals I was supposed to be posting about. I was getting heartburn just thinking about it.”
Regardless of how they feel about the end of Meals Pay, one thing is clear: food bloggers and influencers will have to get creative if they want to continue to make money off their content. Perhaps they’ll start selling their own cookbooks or hosting paid virtual cooking classes. Only time will tell.
